Born in Cyprus, Erotokritos studied at California College of arts in San Francisco, Studio Berçot in Paris and did an MBA at IFM paris. He created his first collection in 1996 and since then he shows every season during paris fashion week.
“My brand has grown slowly and by personal experience. I took the decision to build it step by step, in order to maintain full freedom and honesty in my work.” My philosophy is rather than following trends to express a certain personal attitude season after season which reflects our time. I believe that the role of fashion is to resemble life at its best.